Essentials of Design Thinking Course – Singapore

According to INSEAD, the famous French business school, design is a transformational force that helps organisations develop products, services and experiences that resonate with customers and target stakeholders. And to be an innovator and gain a competitive advantage, you need to develop your design and creative thinking skills to stay ahead in today’s highly competitive and dynamic business environment.

Why learn design thinking? – The world’s most prestigious engineering university Massachusetts Institute of Technology (MIT) in Boston, postulates that design thinking is a powerful process of problem-solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping and experimentation. MIT further affirms that when design thinking approaches are applied to business, the success rate for innovation improves substantially.

Quotes on design thinking

The main tenet of design thinking is empathy for the people you are trying to design for . Leadership is exactly the same thing – building empathy for the people that you are entrusted to help.”
David Kelley

Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of the people, possibilities of technology and the requirements for business success.”
Tim Brown

 

Course Information

Course Title:  Essentials of Design Thinking

Duration:   1-day  (9.00am to 4.30pm)

Fee:   $ 495 nett per participant (no GST – saves 7%)

Course Venue:  The Regent, 1, Cuscaden Road, Singapore 249715

Course Dates:   Every last Friday of the month

Course fee includes certificate, lunch at hotel restaurant, coffee breaks with snacks and individual course workbook. During Covid-19, our classes will abide by the safe management guidelines of Ministry of Health and Singapore Tourism Board.

Key Topics – Essentials of Design Thinking

  • What is design thinking?
  • Concepts of design thinking approaches
  • Key principles of design thinking
  • How to apply the design thinking framework
  • Design thinking methodology
  • Design thinking mindset and skills
  • How to use design thinking tools
  • How to improve design thinking in your team and organisation

For registration and all enquiries, please contact Jenny Li at: contact@rafflesleadership.com