Sales Training Course Singapore

3-day Graduate Certificate in Sales Management Course

In any profit-oriented organisation, acquiring and retaining customers is probably the most important business activity carried out by the sales team. When business is bad, it simply means that a company is not attracting new customers, not keeping enough customers and not having customers make the necessary spend. Unlike other professional staff in a company, sales staff are often left to their own devices to use their common sense and diligence to sell to customers and close deals. Not surprising, many of these sales people do not perform, creating adverse financial impact on the company and for themselves. Top sales gurus know that 80% of sales success comes from a salesperson’s attitude, knowledge and skills; the balance 20% comes from hard work and luck.

Our 3-day Graduate Certificate in Sales Management course offers professional sales management skills training supported by research-based content derived from the best practices of Fortune 500 companies and the latest sales management strategies from leading business institutes in the world.

This intensive training course will equip your sales professionals with the right mind set, tools and skills to perform at a higher level, to close more deals and manage more customers. They will learn to think more strategically, to behave more like a consultant and problem-solver to their prospects and customers. They will learn true sales leadership – how to lead the customer, how to sell on a consultative level and to engage more effectively with their customers and sales team members during the sales dialogue and to align with the customer’s buying cycle and real needs.


Administrative Information

Course Title:   Graduate Certificate in Sales Management  (GCSM)

Duration:   3-day

Fee:   $3500 nett per participant (no GST)

Course Venue:  The Regent Singapore

Course Dates:   14-16 May 2020 ,  23-25 July 2020,  24-26 September 2020

Course fee includes graduate certificate, daily lunch buffet at restaurant, coffee breaks with snacks and individual course workbook.


Course Outline – Graduate Certificate in Sales Management

  • Principles and practices of sales management
  • Leadership and management fundamentals
  • Strategic planning and customer analysis
  • Exploring problems and needs
  • Coaching the sales dialogue – high value questions, triangulation questions, questioning funnel
  • Uncovering resistance and overcoming objections
  • Understanding buying influences
  • Sales negotiation basics
  • Customer value matrix
  • How to build trust
  • Managing sales productivity
  • Building your personal leadership brand

For registration and all enquiries, please contact  Jenny Li at:

RLC is recognised as one of the best sales training companies in Singapore and Asia by Edupoll.